『Summer Break in Smile Town』
Application Rules

1. About This Project

  • The 『Summer Break in Smile Town Campaign』 is hosted and operated by COCONE Co., Ltd. (hereinafter referred to as ‘this company’). This is an event featuring a bonus (hereinafter referred to as ‘this project’), and it is carried out by our company with copyright permission from Sanrio Co., Ltd. Sanrio Co., Ltd., Facebook, Apple and Google are not involved in this event.

2. Applicant’s Consent

  • Please read these application rules carefully and agree to them before applying. Upon receiving an application from the applicant for this project, we consider the consent of the applicant to have been obtained.

3. Minors

  • If the applicant is a minor, please be sure to obtain the consent of a guardian before applying. All applications from minors are deemed to have been received after obtaining the consent of their guardian.

4. Application Period

  • 12:00 (JST) 8/14/21 ~ 23:59 (JST) 8/18/21

5. How to Apply

<Step 1>
Follow Hello Sweet Days Official on Instagram: @hellosweetdays_en [Official] (hereinafter referred to as “official account”).
*Please be sure to set your Instagram account to “Public”.

<Step 2>
Style your room and outfit to give major ~*summer vibes*~.
*Feel free to use any of the items you have while decorating

<Step 3>
Host a party and take a picture of your avi and room (using the in-app camera function).
Q. How to take a picture when a party is not being held?
A. Turn the screen of your device sideways, and find the [Camera] icon at the bottom right of the screen. You can take a picture by tapping the icon. (Please make sure you have unlocked the screen of your device to allow the sideways screen function.)

<Step 4>
Option A) Post on your Instagram feed (NOT stories) by tapping on [Share] → [Instagram]. Make sure to use two hashtags: #hellosweetdays #smiletownsummer.
Option B) Save the picture, then use the hashtags #hellosweetdays and #smiletownsummer when uploading on Instagram later.
*Both of the hashtags above are required. If only one of them is used, the application may not be eligible for consideration.

  • You can apply for this project by using option A or B.
  • There is no limit to the number of applications you can submit, but you can only win once per user during this event.
  • Additionally, we reserve the right to void submissions in the following cases;
  • a) If the applicant has unfollowed the official account between the time they applied on Instagram and the official announcement of the winners.
    b) If the applicant’s Instagram account is set to private between the time they applied on Instagram and the official announcement of the winners.
    c) If the applicant applied using a post that does not have the specified hashtags. d) If the applicant applies with an image that is not styled according to the theme specified in the announcement or is deemed inappropriate.
    -Submissions that are judged to be inappropriate (containing content that would be considered inappropriate or offensive) will not be considered.


10 people will receive 1000 coins each.

7.About Lottery

  • Winners will be selected by lottery from those who applied using the steps under 「5. How to Apply」 within the specified period. We cannot disclose how the lottery works.
  • The winners could be announced on the official Instagram account and there could be an in-app announcement in late August 2021.
  • Please apply after following the official account and making sure you are able to receive a DM from the official account in case you are chosen and we need to reach you.
  • Please do not unfollow the official account after the winning announcement, as we may be unable to contact you. If we cannot reach you, you will become ineligible to receive the prize.
  • If you create multiple accounts to apply for the campaign many times, all accounts may be frozen. If you are found to have applied from multiple accounts, you will not be eligible to win.
  • Prizes are expected be distributed late August 2021.

8.Other precautions regarding this project

  • This project may be canceled or changed without notice. Please be aware of this in advance.
  • Our company does not take any responsibility for any damage caused to the customer regarding this project.
  • Customers are responsible for communication charges incurred as a result of participating in this project.
    We cannot refund communication charges associated with your use of your account and site access even in the event of a malfunction.
  • The prize is only applicable to the winner themself and cannot be transferred to a third party.
  • Prizes cannot be exchanged or returned. Also, please refrain from resale or transfer.
  • The governing law for this application agreement is Japanese law, and for disputes, etc. that occur in connection with this project, the Tokyo Summary Court or the Tokyo District Court shall be the exclusive agreement jurisdictional court.
  • Instagram, Apple, Google and their logos are trademarked to Facebook, inc., Apple inc., and Google LLC respectively in the USA and other countries.

9.Contact information for this project

  • For inquiries regarding this project, please contact 「support@sweetdays.zendesk.com」

■ Handling of personal information
Winners will be asked for personal information such as their ‘My Code’ and in-app nickname to distribute prizes.
We will strictly protect the personal information you provide and only use it for the distribution of prizes, etc.
After the prizes for this event are distributed, personal information that is no longer needed will be destroyed after a certain period of time.
For details, please refer to our privacy policy at https://sweetdaysinfo.com/privacy_en/?lang=en
We will not disclose or provide the information entrusted to a third party other than the above.
We reserve the right to engage in business consignment related to this project without the consent of the customer, except when disclosure is required by law.